Hi Betty! Ree bumps up the color on most of …

Comment on How to Start a Food Blog by Malcolm Bedell.

Hi Betty! Ree bumps up the color on most of her photos. Think of it like this: If you took a color transparency (as from an overhead projector) and laid it over an identical color transparency, the colors would all be artificially boosted to several times beyond their normal levels. We do this a bit with our photos (vibrant color makes food look good) but I think she overdoes it a bit. Her blogs “photography” section is still a great place to learn more about food photography, and it’s a resource I wholeheartedly endorse.

I think the “hazy effect” you are referring to is what is called “vignetting,” where you see darkening at the corners of each image. It makes it look as though you are looking at everything through a tunnel. It’s meant to mimic an old effect from the print film days, but it’s easy to overdo and use too much.

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Malcolm Bedell is co-author of the critically acclaimed "Eating in Maine: At Home, On the Town, and On the Road," as well as the taco-centric blog "Eat More Tacos," and the junk food-centric "Spork & Barrel." His contributions include Serious Eats, Down East, L.A. Weekly, The Guardian, and The Huffington Post and his food truck, "'Wich, Please," was named "Hottest Restaurant in Maine" for 2015 by Eater. Finally, he finds it very silly to be trying to write this in the third person.